A curated, visually-engaging website designed to help people learn how to appreciate art.

A curated, visually-engaging website designed to help people learn how to appreciate art.

Paint

A curated, visually-engaging website designed to help people learn how to appreciate art.

Water Bottle

2018

DATE
2016 – 2018

CHALLENGE
After years in the in­du­stry, our client be­came in­creas­ingly dis­traught by the dis­con­nect betwe­en hotel manage­ment sys­tems and the actual needs of hotels and their staff. The sys­tems were com­plex, cumber­some and built on out­dated soft­ware para­digms not al­low­ing hotel staff to focus on what’s impor­tant — their guests. This in­sight led to the per­haps blunt, but to the point brief: Design the future of hotel manage­ment.

SOLUTION
With the ambition to disrupt an indu­stry with an intel­ligent hotel manage­ment system we tap­ped in to the vast exp­erience of our client and dev­elop­ed a thesis on how a modern take on user exp­erience could lit­eral­ly deliver indus­try re­defin­ing func­tion­ality. On this found­ation we ideated and benchmarked our find­ings with func­tion­al proto­types tested in real world scen­arios with real on the ground in­du­stry profes­sionals. From this we set out to build the actual prod­uct — the min­i­mum lovable service — a system built on a modern tech stack that al­lowed us to con­text­ual­ise our persona based ap­proach with an honest an pur­pose­ful modern design system which was op­ti­mised for max­imum mod­ul­arity, scalab­il­ity and usa­bil­ity. Our final in­sight, which lead to the real­isa­tion that the sys­tem itself should dic­tate the brand iden­ti­ty, was that the exp­erience of the system is the iden­ti­ty, which in turn gave birth to the com­pany name — Intellotel.

DISCIPLINES
Brand Identity
Design System
User Experience
User Research
Prototyping
System Development
API Development
System Integration
NEW BUSINESS
Max Mustermann
CEO & Partner
+49 346783904
mm@template.com
VISIT — Munich
Nymphenburger Str. 105
80636 Munich

A curated, visually-engaging website designed to help people learn how to appreciate art.

A curated, visually-engaging website designed to help people learn how to appreciate art.

Paint

A curated, visually-engaging website designed to help people learn how to appreciate art.

Imagine a virtual online art museum experience to reinvigorate the way we view and engage with art.


Why We Care


Stepping into an art museum nowadays, it’s hard to avoid the barrage of phone cameras and selfie-sticks standing between you and your favourite artworks.


Indeed, research has shown that the simple act of taking photos of artwork to post on social media has a qualitatively negative impact on the experience of museum attendance. Detached from the experience, visitors are less likely to return or recommend the exhibitions they see to their friends.


As the number of visitors to some of the biggest museums in London decline year by year, it begs the question: how can centuries-old depictions of waterside landscapes, biblical allegories and posing aristocrats appeal to audiences in a digital world that’s become increasingly over-saturated with imagery?


Doing Our Part


Pictures of Paintings is an original creation borne of a deep love for artwork and in particular its curation. The goal is to place a visitor directly into a space that is both virtual and private, in order to encourage and allow visitors to simply immerse themselves in the artworks on display.


The platform is not limited by size or space, nor by restrictions set by private collectors or museums, all the paintings are in the public domain so they are free to be shared and distributed copyright free. A visitor can explore a whole variety of spaces and environeomegntts and find the art that connects most deeply within them, with over 100 pieces on display by the greater masters history has given us: Monet, Renoir, Da Vinci, Van Gogh, Redon, all sourced independently and splayed uniquely and creatively.


Please, by all means, explore for yourself.

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